Bye Bye Back Pain with BackJoy SitSmart™

Bye Bye Back Pain with BackJoy SitSmart™

Bye Bye Back Pain with BackJoy SitSmart™

March 26, 2016 by Valerie Caulin

Lately I’ve been complaining of back pain and there are two culprits – obesity and prolonged sitting. As a freelance writer, I spend most of my time sitting on my desk.

It was a pleasure to know that there are great products ( I don’t like those bracket suits) that can help me with my back pain. The product is BackJoy SitSmart™, a posture product that helps us sit better, easing back pain. Together with bloggers and media, we got a casual meet-up with BackJoy team headed by Ms. Donna Chavez at C’s by L’Fisher.      


“Necessity is the mother of invention. “


BackJoy’s blockbuster product, SitSmart™ was invented out of love of a son for his father. Preston Willingham invented a    ” sitting device” in 1985 to ease his father’s back pain after they went for a golf trip. As a sculptor, he impressively made something that eventually became one of the most sought-after posture products today.

This is how it looks like when place on a chair. The device can hold up to 300lbs. It also comes in smaller sizes for kids.

The first thing that you’ll do once you sit on it, is to sit properly – back straight. If you did ballet or yoga, this is one thing you will do too – voluntarily aligning your spine to sit up straight. We all do this – slouching during prolonged sitting.  

BackJoy SitSmart™ is also great for long travel, especially if you are driving, when you don’t have the luxury to adjust your sitting position while behind the wheel. Another reason why I want to have this device for our road trips.

Good news, BackJoy is now in Iloilo! Iloilo is the 14th destination of BackJoy Philippines. We checked out their kiosk at SM City Iloilo – near Harbor City and Payless at the mall extension.  

As you can see, BackJoy carries different products like neck pillows and even footwear. You can now add BackJoy on your list of travel gears.  I also like the kneeler- great when attending mass at my kids’ school- the first kneeling product I know.

Additional BackJoy product lines include:

  • StandRight Flips, Bliss and Zen shoes
  • SleepSound Standard, Travel and In-Flight pillows
  • Posture Gear: Kneeler, StressRoller


Availability BackJoy products are available online at and in these stores:

SM Megamall Kiosk
SM Mall of Asia Kiosk
SM North Edsa Annex
SM City Cebu
SM Fairview
SM Aura Premier
SM City Marikina
SM Seaside Cebu
SM City Iloilo
Ayala Center Cebu
Ayala Solenad Nuvali 3
Robinsons Place Manila
Robinsons Place Magnolia
Eastwood Mall


To know more about BackJoy and their posture products, visit or their Facebook Page.

 Read the original article HERE

Posted on 11/08/2016 Home, TV/Video, Magazine, Newspaper, Press Releases 915